Publisher description
This handbook is based on research by Cranfield University School of
Management, where the growth performance of some 15,000 independent firms in
the UK is reviewed each year. The results are used to provide a management
blueprint for significant growth and development. Each key area is dealt with
using an integrated approach with assignments and useful case studies. The
subjects covered include: financial management and control; human resource
management; marketing strategy; organizational assessment; acquisitions,
mergers and joint ventures; visionary leadership; e-business strategy; managing
change; and constructing the complete business plan. This comprehensive handbook aims to provide an authoritative, practical
management tool. Subjects covered include market assessment, financial
strategy, human resource systems, marketing strategy, leadership and
e-commerce
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