Publisher description
Small firms tend to stall when their staff level reaches 20. This can be
avoided by taking appropriate action to stimulate growth, successfully handling
the transition from an owner-managed business to team management and
delegation. This text explains the phases of growth and provides a framework for
nursing the business through each delicate stage until it becomes substantial
and secure. It contains assessment forms tried and tested at the Cranfield
School of Management, for a company "health check", which includes diagnosing
your organization; marketing options; financing growth; visionary leadership;
managing change; a new business plan; and exit routes. Each section is illustrated with case studies, tables and drawings.
Assignments enable owners to check their businesses' position and base their
future on a sound plan for growth. This guide is aimed specifically at business managers who have created
their own companies and found their strategic ideas to be both sound and
profitable. It contains ideas on business development which have been taught at
the Cranfield Business School and disseminated to a large number of firms.
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The Business Growth Handbook
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