Publisher description
Daring ideas are like chessmen moved forward. They may be beaten, but they may start a winning game." Goethe New ideas are essential for industry, they are the lifeblood of successful organisations. Creative and innovative thinking, the means by which ideas are born and nurtured, are not products of clearly defined steps, they can be encouraged in various ways. This book encapsulates all of John Adair's writing on how to enhance creativity within your organisation, team training, generation of ideas, communication and overcoming obstacles, the key characteristics of innovators and how to organise and use them to the best effect. A goldmine of practical advice and shrewd insight, this book summarises everything you need to know to understand the creative process and manage innovation effectivly to put great ideas into action
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The Concise Adair on Creativity and Innovation
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