Publisher description
Digital disruption has accelerated due to the pandemic, and most business leaders are woefully unprepared for it.
Teaches senior business managers and start-up entrepreneurs how to build mutually beneficial partnerships with each other.
Contains strategies and practical tools to help readers analyze their own positions and rethink their business models with digital technology at the core.
The author is a much-decorated scholar, researcher, educator, and consultant with a 30-year history in the field of digital business systems and management.
Includes many current examples of digital transformation in a wide range of industries, from fashion to transportation to agriculture.
Provides a digestible analysis of the digital business ecosystem and a guide to help companies identify their role within it
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Digital Matrix
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