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Information Graphics and Visual Clues: Communicating Information through Graphic Design
Ronnie Lipton
Paperback. Rockport Publishers 2004-04.
ISBN 9781592530519
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Buy from Amazon.co.uk
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Publisher description
Certain visual images - a stop sign, a skull and crossbones, a handicapped
parking sticker - scream their message to us loud and clear. The ability to
take ideas and information and create visuals that allow us to "read" them is
the most basic and difficult skill of a graphic designer. This title argues
that this way of seeing and creating is part innate and part learned and
without it, even the most technologically sophisticated designer is merely a
technician. Through images and accessible descriptions, this volume explains the theory
behind visual translation; walks the reader through the examples of graphics
ranging from signs and logos to advertising, packaging, and events publicity
and explains how each image was conceived and why it succeeds. It emphasizes
the Internet as a means to use graphic communication to successfully exchange
ideas worldwide. Through images and accessible descriptions, this volume explains the theory
behind visual translation; walks the reader through the examples of graphics
ranging from signs and logos to advertising, packaging, and events publicity
and explains how each image was conceived and why it succeeds.
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Information Graphics and Visual Clues: Communicating Information through Graphic Design
Book reviews » Information Graphics and Visual Clues: Communicating Information through Graphic Design
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