Publisher description
Contextualize, participate, and understand the value and power of influencer marketing in the age of social media. This book draws from experiences with 10, 000 collaborations and provides you with valuable insights that will help you eliminate guesswork, put together an effective campaign, and allow you to avoid common mistakes. While an overwhelming number of marketing professionals believe that influencer marketing is effective, they all struggle with the same challenges: they don't know how to find the right talent for their campaigns, are unsure of how to track and measure results, and think it is unclear how this new marketing channel aligns with their overall marketing strategy. After working with 100+ brands in 40 different countries and executing numerous unique collaborations with influencers on YouTube and Instagram, author Aron Levin shares his knowledge and experience in this easy-to-read field guide for marketing professionals and founders of direct-to-consumer brands. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formula Create top performing YouTube videos that drive website traffic, app installs and sales Understand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape
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Influencer Marketing for Brands
Book reviews » Influencer Marketing for Brands
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