Publisher description
Forundergraduate courses in services marketing As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentialsof Services Marketing, 4e, captures the reality of today'sworld, incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designedto provide a crisp introduction to key topics in the field, this book placesmarketing issues within a broader general management context and shows therelationships between the marketing, operations, IT, and human resourcesfunctions in service firms
More books by Jochen Wirtz
Similar books
Rate the book
Write a review and share your opinion with others. Try to focus on the content of the book. Read our instructions for further information.
Essentials of Services Marketing
Book reviews » Essentials of Services Marketing
|
|
![Essentials of Services Marketing](/images/background.gif) |
![Essentials of Services Marketing](/images/background.gif) |
|
|
|