 |
|
Cultivating a culture of giving: An exploration of institutional strategies to enhance African American young alumni giving
Noah D Drezner
Paperback. ProQuest, UMI Dissertation Publishing 2011-09-03.
ISBN 9781243541857
|
|
|
|
Buy from Amazon.co.uk
|
Publisher description
African Americans give a larger percentage of their disposable income to nonprofits than any other racial group, including Whites. However, there is a lack of literature on Black giving to higher education. This lack of research is particularly acute in our current state of decreased funding to higher education. This study enhances our knowledge of how institutions instill the idea of 'giving back' in students and why young people decide to support higher education through a case study of the United Negro College Fund's (UNCF) National Pre-Alumni Council (NPAC). NPAC aims to teach students about the importance of giving. Guided by prosocial behavior, organizational development, and relationship marketing theories this organizational case study explores how NPAC instills the importance of giving to students and what influences participants' philanthropic behaviors. The study includes 25 interviews of NPAC participants and advisors from 13 institutions, representing one-third of the UNCF. This research broadens our understanding of how African Americans in the millennial generation think about and choose to act philanthropically and the role that Black colleges play in the cultivation of these behaviors. NPAC's programs use both extrinsic and intrinsic motivations that stimulate college students to respond with participation as both donors and fundraisers. They motivate students with gifts and opportunities that are appropriate for the developmental stage of college students. Further the use of messages and opportunities to participate in racial and community uplift adds to NPAC's success and the participants' desires to be involved. NPAC continually connects their work to the African American experience. Additionally, NPAC's education of students on the importance of giving and needs of the UNCF and the member colleges is extremely important to involving students in their work. Parental modeling and the African American church are also found to be important influences on these students' prosocial behaviors and decisions to participate. This work is supported by and advances our understanding of the theoretical literature surrounding philanthropy, fundraising, and prosocial behavior
More books by Noah D Drezner
Similar books
Rate the book
Write a review and share your opinion with others. Try to focus on the content of the book. Read our instructions for further information.
Cultivating a culture of giving: An exploration of institutional strategies to enhance African American young alumni giving
Book reviews » Cultivating a culture of giving: An exploration of institutional strategies to enhance African American young alumni giving
|
|
 |
|
|
|
|
