 |
|
Community Development; Making the Small Town a Better Place to Live in and a Better Place in Which to Do Business
Frank Farrington
Paperback. TheClassics.us 2013-09-12.
ISBN 9781230259864
|
|
|
|
Buy from Amazon.co.uk
|
Publisher description
This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1915 edition. Excerpt: ... commercial club and by the individual merchants and by every one interested in the advancement of the community. Special editions which have no purpose save to exact a fancy price for a write-up of such business men as will pay for it on the strength of the appeal to their vanity, are not worth their cost. The right kind of a special edition is one which has some better excuse than the mere making of easy money for the publisher. Where the town lacks the accommodation of a good hotel, it is worth while for the commercial club to advertise the need, using for the purpose the trade papers going to the hotel people, and perhaps--under the advice of an advertising agency--suitable city dailies. The owners of the hotels already in existence in the village may object to this form of activity on the part of the club, and where this is the case it ought not to be undertaken unless there is a good prospect of securing results that will offset the possible disadvantage of antagonizing the hotel men already on the ground. Good hotel accommodations in the village may almost be said to be of paramount importance. The commercial club should arrange for the printing of a form of envelope on which is given some information about the town, together with a cut of some typical local scene. Space should be left for users to have their return cards imprinted. A mortised cut can be made so that any merchant's name and address may be inserted in printing, or the printer can run off a large number of the envelopes with the cut and village advertisement on, and then reprint them with individual names as desired. The commercial club should buy the cuts and make the initial expenditures so the business man can secure these envelopes as cheap as he could get his
More books by Frank Farrington
Similar books
Rate the book
Write a review and share your opinion with others. Try to focus on the content of the book. Read our instructions for further information.
Community Development; Making the Small Town a Better Place to Live in and a Better Place in Which to Do Business
Book reviews » Community Development; Making the Small Town a Better Place to Live in and a Better Place in Which to Do Business
|
|
 |
|
|
|
|
