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Japanese Aesthetics: Wabi-Sabi, Cuteness in Japanese Culture, Japanese Aesthetics, Utamakura, Iki, Jo-Ha-Ky?, Superflat, Ens?, Shibui, Miyabi
Paperback. Books LLC 2010-05-20.
ISBN 9781155363370
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Publisher description
Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Wabi-Sabi, Cuteness in Japanese Culture, Utamakura, Iki, Jo-Ha-Ky?, Superflat, Ens?, Shibui, Miyabi, Yabo. Excerpt: Since the 1970s, cuteness , in Japanese kawaii ( ? ) (literally, "loveable" or "adorable") has become a prominent aspect of Japanese popular culture , entertainment , clothing , food , toys , personal appearance , behavior , and mannerisms. History The rise of cuteness in Japanese culture emerged in the 1970s as part of a new style of writing. Many teenage girls began to write laterally using mechanical pencils . These pencils produced very fine lines, as opposed to traditional Japanese writing that varied in thickness and was vertical. Also, the girls would write in big, round characters and they added little pictures to their writing, such as hearts, stars, smiley faces, and letters of the Latin alphabet. These pictures would be inserted randomly and made the writing very hard to read. As a result, this writing style caused a lot of controversy and was banned in many schools. During the 1980s, however, this new "cute" writing was adopted by magazines and comics and was put onto packaging and advertising. From 1984-86, Yamane Kazuma studied the development of cute handwriting, which he called Anomalous Female Teenage Handwriting, in depth. Although it was commonly thought that the writing style was something that teenagers had picked up from comics , he found that teenagers had come up with the style themselves, as part of an underground movement. Later, cute handwriting became associated with acting childishly and using infantile slang words. Because of this growing trend, companies such as Sanrio came out with merchandise like Hello Kitty . Hello Kitty was an immediate success and the obsession with cute continued to progress in other areas as well. The 1980s a
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Japanese Aesthetics: Wabi-Sabi, Cuteness in Japanese Culture, Japanese Aesthetics, Utamakura, Iki, Jo-Ha-Ky?, Superflat, Ens?, Shibui, Miyabi
Book reviews » Japanese Aesthetics: Wabi-Sabi, Cuteness in Japanese Culture, Japanese Aesthetics, Utamakura, Iki, Jo-Ha-Ky?, Superflat, Ens?, Shibui, Miyabi
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