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Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
Norm Johnston
Hardcover. Palgrave Macmillan 2015-09-29.
ISBN 9781137462923
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Buy from Amazon.co.uk
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Publisher description
Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters
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Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
Book reviews » Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company
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