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Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Palgrave Studies in the History of the Media)
Neal M. Rosendorf
Hardcover. Palgrave Macmillan 2014-01-17.
ISBN 9781137299284
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Publisher description
Franco Sells Spain to America is a groundbreaking study of the Franco dictatorship's utilization of Hollywood film production in Spain, American middle-class tourism, and sophisticated public relations programs - including investing $7 million in constructing the most popular national pavilion at the 1964-65 New York World's Fair - in a determined effort to remake the Spanish dictatorship's post-World War II reputation in the US. It provides an entirely new lens for analyzing and understanding the Franco regime's postwar foreign policy priorities with its focus on Spain's reputational outreach to America, which was of central importance.
Drawing on a wealth of new research in American and Spanish archives as well as analysing interviews, films, magazines, newspapers, advertisements and official publications, Neal Rosendorf offers an historically-grounded study of the tools potentially available to a country with a severe reputational deficit to repair
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Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power
Book reviews » Franco Sells Spain to America: Hollywood, Tourism and Public Relations as Postwar Spanish Soft Power (Palgrave Studies in the History of the Media)
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