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Managing Innovation: Integrating Technological, Market and Organizational Change
Joe Tidd
Paperback. John Wiley & Sons 2013-05-24.
ISBN 9781118360637
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Publisher description
Managing Innovation Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Full description
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Managing Innovation: Integrating Technological, Market and Organizational Change
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