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The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever
Jeofrey Bean
Paperback. Raphel Marketing 2011-12-15.
ISBN 9780982664469
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Buy from Amazon.co.uk
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Publisher description
The customer experience revolution has begun and it is changing the way the best companies do business. In the new book, "The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, " Jeofrey Bean and Sean Van Tyne describe the power of providing an extraordinary customer experience. Using examples from companies that understand CX (customer experience), they show how and why these companies are creating great experiences for their customers. From Apple, Amazon, Starbucks, and Intuit to smaller companies like LPL Financial, Square, and EMN8, you ll see how companies are achieving success with their focus on customer experience. Customer experience goes beyond branding, marketing, and customer service. It is more than products, features, and management. The book tells today s company what makes a business profitable in this new century. The twelve essentials for creating great customer experience cannot be ignored. Expectations among consumers have risen. You need to be part of the customer experience revolution or your company will be left behind
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The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever
Book reviews » The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever
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