Publisher description
Why is Hollywood so successful? This book aims to address the vacuum left
by textual analysis by turning to political economy, cultural studies and
cultural policy analysis to highlight the material actors underlying this
artistic success. These factors, argue the authors, include "hidden" subsidies,
copyright limitations, relocation of cultural production, marjketing,
distribution and exhibition. The book challenges the simplicities of the
cultural imperialist model and Hollywood's free market rhetoric to re-theorize
the continued and expanding success of the Hollywood cinema industry. Why is Hollywood so successful? This book aims to address the vacuum left
by textual analysis in analyzing the material actors underlying this artistic
success. The book challenges the simplicities of the cultural imperialist model
and Hollywood's free market rhetoric.
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