Publisher description
Butterworth-Heinemann's 2002-2003 CIM Coursebook series offers you the
complete package for exam success. Comprising the fully updated coursebook
texts and free online access to the MarketingOnline learning interface, it
offers everything you need to keep you on course! THE COURSEBOOK: * Co-written by the CIM Senior Examiner for the Marketing
in Practice module * CIM approved content for this year's course * Approved by
the CIM Chief Examiner * Fully revised and updated to fit in with the new CIM
syllabus Carefully structured to link information directly to the CIM syllabus,
each coursebook text is crammed with a range of cases, questions, activities,
definitions and study tips to support and test your understanding of the
theory. Each coursebook includes access to MARKETINGONLINE, where you can: *
Annotate, customise and create personally tailored notes using the electronic
version of the coursebook * Receive regular tutorials on key topics * Search
the coursebook online for easy access to definitions and key concepts Offering a complete package for CIM exams, this updated guide comprises the
coursebook texts and free access to the MarketingOnline learning interface. The
coursebook is structured to link information directly to the CIM syllabus, with
updated material and cases and a range of support material.
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CIM Coursebook 02/03 Marketing in Practice
Book reviews » CIM Coursebook 02/03 Marketing in Practice (CIM Coursebook)
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