Publisher description
This report puts executives and strategic planners on the fast track. The first chapter describes the study's methodology. The second chapter gives an overview of how to strategically access the market, mid-term forecasts of latent demand and accessibility benchmarks. The remaining nine chapters are not industry specific, but instead discuss economic fundamentals, marketing & distribution options, export and direct investment options, and full risk assessments (political, cultural, legal, human resources). Combined, the information provided in this market study is a "one-stop" shop for the strategic planner. Ample statistical benchmarks and comparative graphs are given
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Latent Demand and Accessibility: Background in Poland: A Strategic Entry Report, 2000
Book reviews » Latent Demand and Accessibility: Background in Poland: A Strategic Entry Report, 2000 (Strategic Planning Series)
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