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The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sell
Robert Bly
Paperback. McGraw-Hill 2003-01-30.
ISBN 9780658020995
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Buy from Amazon.co.uk
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Publisher description
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps
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The Online Copywriter's Handbook
Book reviews » The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sell
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