Publisher description
"...refreshing, insightful, life-changing."----Harvey Mackay, author of
Swim with the Sharks Without Being Eaten Alive "There are dozens of gurus of
management and probably hundreds of books on selling...Stop Selling stands out
as the best of the lot."----Warren Bennis Distinguished Professor of Business
Administration, UCLA BusinessWeek Bestseller NOW IN PAPER! Businesses around
the world are waking up to the fact that the customers who matter most to their
survival don't want to be sold on a product or service. What today's
enlightened buyers want instead is to form "partnerships" with organizations
and individuals who will help solve high-level strategic problems, make money,
and save money. Now, in this Business Week bestseller, international sales guru
Larry Wilson speaks directly to managers, executives, and salespeople about how
to excel in the new game of customer partnering. Packed with valuable advice, anecdotes and personal accounts gleaned from
Wilson's consulting experiences, Stop Selling, Start Partnering outlines a
tested program for: * Developing powerful, long-lasting partnerships with
customers * Designing and nurturing "customer-keeping" organizations * Quickly
adapting to radical change in the marketplace while improving performance LARRY
WILSON (Eden Prarie, Minnesota) has more than 30 year's experience in business
training and consulting. He is the founder of the world-renowned Pecos River
Learning Center. HERSCH WILSON (Eden Prarie, Minnesota) is Senior Vice
President and Lead Facilitator at Pecos River Learning Center. This volume introduces and describes the innovative concept of partnering,
which is based on the premise that today's firms are not looking for products
and services, but rather partners, companies, and individuals who can assist
them in solving high-level strategic problems.
More books by Larry Wilson
Similar books
Rate the book
Write a review and share your opinion with others. Try to focus on the content of the book. Read our instructions for further information.
Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
Book reviews » Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers
|
|
 |
|
|
|
|
