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Capitalizing on Marketing Trends: Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends into Your Marketing ... (Inside the Minds)
Aspatore Books Staff
Paperback. Aspatore Books 2008-01-31.
ISBN 9780314986795
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Buy from Amazon.co.uk
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Publisher description
Capitalizing on Marketing Trends is an authoritative, insider's perspective on identifying, assessing, and harnessing the power of today's most important trends in marketing. Featuring marketing executives representing some of the top companies in the nation, Capitalizing on Marketing Trends provides best practices for accurately forecasting the impact a variety of trends will have on your company, and how to best keep up with each of these rapidly changing marketing developments. From analyzing changing demographics to selecting the global trends relevant to your company to describing the integral role that vendors play in discovering the latest trends, these authors illustrate how to predict the financial impact of each trend you decide to incorporate into your marketing strategy. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to choosing which trends your company should leverage in order to support the solid, sophisticated, strategic marketing plan that will catapult your company far ahead of the competition.
Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.
Chapters include:
1. Bill Oechsler, Executive Vice President, Marketing, Zondervan - "Marketing Trends: A Mix of Old, New, and Renewed"
2. Daniel Greenberg, Chief Marketing Officer, Tumbleweed Communications - "Staying Ahead of the Curve with New Marketing Tactics"
3. George Conte, Vice President, Marketing and Customer Experience, Priority Health - "Trends That Matter"
4. Louis J. D Annibale, Executive Vice President, Sales and Marketing, Interface Solutions Inc. - "The Effect of Co-opetition on the Marketplace"
5. Rick McKelvey, Vice President, Institutional Advancement, Southwestern University - "Thinking Globally and Acting Locally to Drive Integrated Marketing Efforts"
6. Til F. Dallavalle, Vice President, Marketing, NIKSUN Inc. - "Predicting a Trend s True Impact on the Company s Bottom Line"
7. Koy M. Floyd, Ph.D., Vice President, Institutional Advancement and Research Professor, Educational Administration, Tarleton State University - "Non-Profit, Higher Education Marketing: Trends and Practices"
8. Jim Budkie, Managing Vice President, Marketing, Hitachi Consulting - "Services Marketing: Making the Intangible Tangible"
9. Gregory L. Davoll, Vice President, Marketing, Embarcadero Technologies - "Marketing Effectiveness or Effective Marketing?"
10. Yossi Fixman, Vice President, Marketing, House of Taylor Jewelry - "Keeping Pace with Rapidly Changing Market Trends"
11. Vicki Hennin, Vice President, Strategic Marketing and Business Intelligence, Diversified Business Communications - "Leveraging What We Learn About Our Customers"
12. Richard T. Penning, Executive Vice President, Commercial Affairs, Rentech Inc. - "Accurately Forecasting Trends to Increase Market Share"
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Capitalizing on Marketing Trends: Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends into Your Marketing ...
Book reviews » Capitalizing on Marketing Trends: Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends into Your Marketing ... (Inside the Minds)
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