Publisher description
This book takes a more integrated approach to design, assuming it is a core business process as opposed to a peripheral or specialist activity. Design in Business aims for an analogous Total Design Management making design a part of everyone's concern. It makes use of a toolbox approach, offering in each chapter exposure to some of the range of tools and techniques with which design can be managed
More books by J. R. Bessant
Similar books
Rate the book
Write a review and share your opinion with others. Try to focus on the content of the book. Read our instructions for further information.
Design in Business: Strategic Innovation Through Design
Book reviews » Design in Business: Strategic Innovation Through Design
|
|
![Design in Business: Strategic Innovation Through Design](/images/background.gif) |
![Design in Business: Strategic Innovation Through Design](/images/background.gif) |
|
|
|