Publisher description
This analysis of the 1992 US presidential campaign looks at how citizens
use information in the media to make their voting decisions and how politicians
and the media interact to shape that information. Examining political advertisements, news coverage, ad watches and talk
shows in Los Angeles, Boston, Winston-Salem, and Fargo/Moorhead, the authors
chart the impact of different information environments on citizens and show how
people developed images of candidates over the course of the campaign. The text
also presents evidence that campaigns do matter, that citizens are active
participants in the campaign process, and that their perceptions of a
candidate's character is the central factor in the voting process. Although the focus is on the 1992 presidential race, the study is intended
to contribute to understanding of campaigns in general, and show how election
campaigns can play an important role in the long-term vitality of
democracy. This analysis of the 1992 US presidential campaign looks at how citizens
use information in the media to make their voting decisions and how politicians
and the media interact to shape that information.
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Crosstalk: Citizens, Candidates, and the Media in a Presidential Campaign
Book reviews » Crosstalk: Citizens, Candidates, and the Media in a Presidential Campaign (American Politics and Political Economy Series)
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