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Media of Mass Communication, The, Books a la Carte Plus MyCommunicationLab -- Access Card Package (10th Edition)
John Vivian
Loose Leaf. Pearson 2010-04-02.
ISBN 9780205798735
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Publisher description
Updated in a new 10th edition, this book is organized around a "balanced" approach and provides the principles and foundations of media literacy with coverage of contemporary media issues.
This book covers the on-going transformations in mass media and offers accessible insight into the important issues through lively examples, streamlined coverage, and a robust media tools.
This Package Contains:
MyCommunicationLab with E-Book Student Access Code Card and Media of Mass Communication, The, Books a la Carte Edition
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Media of Mass Communication, The, Books a la Carte Plus MyCommunicationLab
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