Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Tim Hindle
Alistair D. Williamson
Hardcover. Harvard Business School Pr 1993-12-14.
ISBN 9780071034357
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Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
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